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If you're serious about your fashion, you know that a pukka pattern ruler is a core essential. There are plenty of rulers out there, to be sure, but caveat emptor - Well Made Tools have encountered some that are just cheap and flimsy, and some indeed that are simply not the size stated - the measurements are off by a matter of centimetres! WMT's pattern ruler, by contrast, is built like a tank and tells you the truth about the measurements. Which is good to know.